Shopify’s Stricter Liquid Parsing: A Theme Owner’s Guide
Shopify now enforces stricter Liquid parsing on all themes. Here is what changed, which patterns break, and how to check your own theme.
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Notes from the workbench
What we learn while rebuilding things: technology, engineering techniques, and tips for running a site or a store.
Shopify Core Web Vitals: A Practical Guide for Small Stores
LCP, INP and CLS explained for Shopify merchants, with a realistic order of work: images, apps, scripts and theme, plus how to measure without…
Theme Blocks and Liquid’s New Block and Partial Tags
Theme blocks already reshape how Shopify themes are built. A July 2026 developer preview adds block and partial tags. What changes, and what can…
App or Theme Code? How to Decide on Shopify
Before installing another Shopify app, ask whether a setting, a block or small theme code would do. A practical way to decide, with speed…
Shopify SEO in the AI Search Era: What Still Matters
Google says AI Overviews need no special markup, and Shopify now manages an agents.md file for you. A grounded look at Shopify SEO priorities…
Checkout UX for Shopify Stores: Fewer Fields, Fewer Exits
Baymard's research points to form fields and forced accounts as quiet conversion killers. What a small Shopify store can review, and what it should…
Moving to Shopify: A Redirect Plan for Search Traffic
Replatforming to Shopify changes your URLs. A step-by-step redirect and launch plan, with the Shopify redirect limits and quirks worth knowing before you start.
2026’s New CSS and Web Features Worth Using Now
The web.dev Baseline digests list what browsers now support. We pick the features that make small-business sites simpler, and say what to wait on.
Google’s AI Search Controls: What Small Sites Should Do
Search Console now has a switch for AI Overviews and AI Mode. Here is what it does, what it does not do, and how…
Claude Managed Agents: Hosted AI Workers for Small Teams
Anthropic's Managed Agents run AI workers in hosted sandboxes. What that means for a small business, what it costs to think about, and when…
Selling to AI Shoppers: Shopify Catalog and Storefronts
Shopify now pushes product data to AI shopping channels. What Catalog and Agentic Storefronts do, and what small stores should check first.
Cloudflare and AI Crawlers: Who Gets to Read Your Site?
Cloudflare is changing defaults for AI crawlers. A calm look at what is changing, what the numbers say, and how a small site should…
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